Cookie Policy

This Cookie Policy aims to inform users about the procedures followed for collecting, through cookies and / or other monitoring technologies, the information provided when they visit the website (hereinafter referred to as the " Site ").

The data controller of the personal data collected through the Site is PUMA. Srl, with registered office in via Podgora, n. 11, 20122, Milan, PI 100502580967 (hereinafter referred to as the " Data Controller "), who will process personal data in accordance with the provisions of the applicable legislation on the protection of personal data.

Definition of Cookies

• Cookies are small text strings that the sites visited by the user send to the device used (for example computer, tablet, smartphone, etc.), where they are stored before being re-transmitted to the same sites at the next visit by the same user , allowing the identification of the device for the entire period of validity or registration of the cookie. Cookies may be subject to prior consent.

• Cookies perform various functions and allow you to browse the Site efficiently, remembering user preferences and improving the browsing experience. They can also help personalize the advertisements shown during navigation and the marketing activities directed to him, ensuring that they are made in accordance with his interests and preferences.

• The cookie settings can be changed at any time. Below is more information about the cookies used by the Site and how to manage the settings relating to them.

Types of cookies used

• When connecting to the Site via the browser, cookies may be installed on the user's device in order to recognize the device used, guarantee the use of the Site for the duration of the validity period of the cookies and collect information on access to the Site itself .

• While browsing the Site, the user can also receive cookies on his terminal that are sent from different sites or web servers (so-called "third parties"), on which some elements may reside (eg: images, maps, sounds , specific links to pages of other domains) present on the site that the same is visiting. There may therefore be, in this respect:

First-party cookies , sent directly by the Owner to the user's device.

Third party cookies , coming from a third party but sent on behalf of the Owner.

• Depending on the purpose of use of cookies, these can be divided into:

Technical Cookies : their use is strictly limited to the transmission of session identification data (random numbers generated by the server), necessary to allow safe and efficient exploration of the Site; they are not stored permanently on the user's computer and disappear when the browser is closed. The use of these cookies is aimed at the security and improvement of the service offered.

In particular, the owner uses the following cookies:
Analytical cookies : the Owner uses analytics cookies in order to analyze the number of users and the methods of use of the Site, information that is collected in aggregate form.

The Data Controller uses Google Analytics, a web analysis service provided by Google, Inc. (" Google ") in order to analyze how the Site is used. This service uses cookies, which generate information on the use of the website by part of the user (including the IP address), collected by Google anonymously. Google stores the information collected on its servers for the purpose of tracking and examining the use of the Site by the user, compiling reports on the activities of the Marketplace for the owner and providing other services relating to the activities of the Site. Google may also transfer these information to third parties where this is required by law or where such third parties process the aforementioned information on behalf of Google. Google will not associate your IP address with any other data held by Google.]

Profiling cookies: profiling cookies are designed to create profiles relating to the user and are used in order to send advertising messages in line with the preferences expressed by the user while surfing the net or to improve the browsing experience. . These cookies can be used for these purposes only with the user's consent.

Management of cookies through browser settings

• Almost all Internet browsers allow you to check which cookies are present on your hard drive, block all cookies or receive a warning every time a cookie is installed. In some cases, however, failure to install a cookie may make it impossible to use certain sections of the Site.

• Below are the methods offered by the main browsers to allow the user to express their options regarding the use of cookies:

• Internet Explorer:
• Chrome:
• Firefox:
• Opera:
• Safari:

• If you use a mobile device, you should refer to its instruction manual to find out how to manage cookies.

• For more information on cookies, including how to view those that have been set on your device, how to manage and delete them, visit

• Google Analytics cookies can be rejected according to the procedure indicated by Google (see ). Therefore, using the Site without rejecting Google cookies implies the user's consent to the processing of their data by Google, limited to the methods and purposes indicated above. To consult the privacy policy of the Google company relating to the Google Analytics service, the user is requested to visit the website . To find out about the privacy policies of Google, the User is requested to visit the website .]

For more information on the processing of the user's personal data, consult the Privacy Policy .