“Beauty is not something you compete for: everyone has something beautiful to discover; attention is the key to discovery. "
Dacia Marain i

The history of Mazzolari
is made of this attention: it is a story of curiosity, where the art of perfumery is dedicated to the discovery of the beauty of each one .

A journey along three generations , which begins in the early 1950s when its founder - Augusto Mazzolari - plays with the scents of the "room at the end of the corridor of the house": the laboratory where his father Ferdinando, owner of a hairdressing salon , kept several colonies and numerous bottles ready to accommodate the components of new creations.

In the roaring Sixties, the young Augusto created his first perfumes and his first cosmetic line, with the opening of his first boutique in the heart of Milan. These are the years of the economic boom of the "Italian financial capital", where a quarter of the entire Italian capital is concentrated. The other Milanese boutiques were born, which in the 1970s were already numerous.

In the Eighties , Milan was the metropolis of top models and the capital of doing business: it was on the vital wave of this city that never sleeps that the Mazzolari world expanded with the foundation of two new store chains.

The Mazzolari brand knows celebrities who visit it regularly , but its offer is transversal and its universal vocation, such as the Nineties, which it also enters as a venue for events, hosting the launch of the products of the most sought-after brands and guaranteeing a expert and punctual beauty advice to anyone who visits its stores.

Up to the present day, when Mazzolari receives the coveted certificate of “Bottega Storica di Milano ” and the story continues. Space and colors; time and expertise; fragrances and personal care and - unchanged - the usual curiosity: this is how Mazzolari opens up to the challenge of the Great Network, to bring the widest beauty offer and the most enthusiastic customer service from Milan to the whole world.

Corporate Information

Business name: PUMA. srl
Established in Milan on 14 September 2017 at the Notary's office Biotti Carlo.

Registered office: Via Podgora, 11, 20122 Milan
Offices: Piazzetta Umberto Giordano, 4 20124 Milan
VAT number: 07464370969
Tax number: 07464370969
Milan Business Register Office: 07464370969
PEC address: puma-srl@legalmail.it
Rea Code: MI - 2500919
Capital: euro 10,000.00 fully paid-up
Registered in the Milan Business Register: Ordinary Section from 02/10/2017
Registered in the Business Register of Milan: Special section for innovative startups since 02/10/2017

Corporate purpose

PUMA. srl - Mazzolari-milano.com is the innovative startup created by the Mazzolari family with a clear goal: to become the number one "vertical" ecommerce in Europe, in the field of niche and luxury cosmetics.
Below is the team board:

Alessandro Mazzolari, Founder & CEO: https://www.linkedin.com/in/alessandro-mazzolari-601a4626/
Sergio Pagliazzi, Chief Operating Financial Officer: https://www.linkedin.com/in/sergio-pagliazzi-mieaust-209b1933/
Claudia Conselvan, Marketing & Product Manager: https://www.linkedin.com/in/claudiaconselvan/
Silvia Ghirotti, Marketing & Product Manager: https://www.linkedin.com/in/silvia-ghirotti-71b23562/
Deborah Materno, Marketing & Product Manager: https://www.linkedin.com/in/deborah-materno-b75521145/

Maurizio Costa, Senior Advisor: https://www.linkedin.com/in/costamaurizio/

List of shareholders: Consult the Company Register Search
The company does not hold equity investments
The company does not have professional relationships , collaborations or commercial relationships with certified incubators, institutional and professional investors, universities and research centers.